Here's the steps that I will follow to redesign your current project to increase conversion and user engagement

Analyze user behavior: Analyze user data to understand how they are currently interacting with the app or website, and identify any areas where they may be dropping off or experiencing frustration.

Simplify the design: Simplify the user interface to make it more intuitive and user-friendly, reducing cognitive load and making it easier for users to accomplish their goals.

Optimize for mobile: Optimize the app or website for mobile devices, ensuring that it is responsive and easy to use on any device.

Add social proof: Add social proof, such as user reviews and ratings, to build trust with users and increase their confidence in the app or website.

Test and iterate: Test the new design with users, and use their feedback to make iterative improvements to the design, refining it over time to ensure that it meets their needs and expectations.