User Research: Understand target users (personas, journey maps, empathy maps), Gather insights (interviews, surveys)
Planning: Analyze competitors (benchmarking, feature comparison), Define product structure (sitemaps, content inventory, card sorting)
Design: Create visual representations (wireframes, prototypes), Develop visual style (UI design, style guides, mood boards), Ensure usability (testing, accessibility)
Implementation: Hand off to developers (specifications, assets), Support post-launch (audits, data analysis)