Brand Strategy & Identity
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About this service
Summary
Process: Week 1: Kickoff Call & Strategy (personality, key words, brand voice, etc.) Week 2: Creative Direction (mood boards, potential executions, style direction) Week 3: Brand Concepts (2 full brand concepts provided) Week 4-5: Revisions & Brand Guidelines
What's included
Logo Suite
Primary, Secondary (1-3), Brand Marks (1-3), Icons (I/A)
Color Palette
4-7 colors
Type Suite
Display, Heading, Subheading, Body Copy, Accent (I/A)
Imagery Direction
Concepts, editing style, fashion, creative direction
Patterns & Shapes (I/A)
If patterns and shapes go with the brand they will be included at no extra cost
Mockups & Presentations
Show the branding in action through mockups and presentations (socials, business cards, website sections, etc.)
Marketing Materials
Social graphics, templates, email templates
Example projects
Skills and tools
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