Brand Strategy & Identity

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About this service

Summary

Process: Week 1: Kickoff Call & Strategy (personality, key words, brand voice, etc.) Week 2: Creative Direction (mood boards, potential executions, style direction) Week 3: Brand Concepts (2 full brand concepts provided) Week 4-5: Revisions & Brand Guidelines

What's included

  • Logo Suite

    Primary, Secondary (1-3), Brand Marks (1-3), Icons (I/A)

  • Color Palette

    4-7 colors

  • Type Suite

    Display, Heading, Subheading, Body Copy, Accent (I/A)

  • Imagery Direction

    Concepts, editing style, fashion, creative direction

  • Patterns & Shapes (I/A)

    If patterns and shapes go with the brand they will be included at no extra cost

  • Mockups & Presentations

    Show the branding in action through mockups and presentations (socials, business cards, website sections, etc.)

  • Marketing Materials

    Social graphics, templates, email templates


Skills and tools

Brand Designer
Packaging Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Adobe XD

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