Brand Identity

Luan Correa

(0)

Starting at

$

800

About this service

Summary

Brand identity design
Brand identity is made up of shapes, colors, typography and all the visual assets that make up a brand. Brand identity helps to position the brand in a strategic and assertive way, increasing the perception of value and identification with its target audience, ensuring recognition, differentiation and trust.
Creative process
1. Discovery
(3-5 days)
It is where we gather together with the Client all the relevant information for the project, in order to establish a strategic direction for the brand.
Briefing & Strategic leveling
Competitor analysis
Moodboard
2. Ideation
(2-3 weeks)
Here we start with the design of the brand. Based on the information obtained, we test, explore ideas and applications until the consolidation of a well-founded project.
Logo
Colors
Typography
3. Validation
(3-?* days) Depending on feedback/reviews
This stage deals with the validation of the consolidated and reasoned presentation of the brand, with the entire universe of the brand built.
Applications
Brand presentation
Reviews* * The project includes 3 free revisions of small/medium complexity that do not change or deviate from what is pre-established and agreed upon through the briefing. If the changes differ from what was initially validated in the briefing, we can redo the project for an additional proportional fee.
4. Conclusion
(4-5 days)
After project approval, we proceed to final adjustments, where we prepare and finalize all files/deliverables to be sent.
Brand pack

What's included

  • Strategic leveling

    We seek to understand as much as possible about the business, sector, public, competitors, approach, points of contact and the attributes to be projected into the brand, thus defining the brand's personality.

  • Brand pack

    The Brand pack includes all brand files* which includes the Logo and its variations, brand color system (RGB and CMYK), typography/fonts, graphic patterns and a mini Logo application guide. *Files can be in the following formats: .png, .jpg, .svg, .pdf, .ai, .psd

  • Brand presentation

    The presentation is summarized in a document with the final consolidated project, with each decision reasoned and the entire repertoire developed for the brand, from the strategy to the digital and/or printed applications (represented in mockups).

Example projects

Up Estille Furniture

Duration

4-6 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop

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