The Branding Odyssey

pro

Gradimir Ignjatovic

(0)

Starting at

500

About this service

Summary

Embark on a transformative journey to establish a compelling brand identity that sets you apart in your industry. Our comprehensive 8-week branding project is designed to create a strong, enduring brand that resonates with your target audience, communicates your unique value, and elevates your business to new heights. The journey is structured into six key stages, each with a specific focus and opportunities for client collaboration.

Step 1: Discovery

At the outset of our branding journey, we delve into a thorough discovery process. This is where we actively listen to your goals, aspirations, and the essence of your brand. We explore your target audience, market positioning, and any unique ideas or preferences you wish to incorporate. This stage serves as the foundation for the entire project.

Step 2: Concept Creation

In this phase, we present you with three distinct logo and moodboard concepts. You have the opportunity to explore these concepts and provide feedback, guiding the direction of the brand. We value your input and offer three revisions during this stage to ensure the chosen concept aligns perfectly with your vision.

Step 3: Refining the Brand

Building on the chosen concept, we enter the refinement stage. Here, we meticulously fine-tune the selected design, and collaborate with you to define the brand's color system and typography system. This stage allows for two revisions, ensuring that your brand identity evolves precisely in the direction you desire.

Step 4: Creating the Brand Book

The brand book is the culmination of our efforts. This comprehensive document encapsulates your brand's visual identity, messaging, and guidelines. It provides you with a clear blueprint for maintaining brand consistency across all touchpoints, from marketing materials to digital assets.

Step 5: Print & Digital Material Design

In this phase, we bring your brand to life through the creation of various print and digital materials, such as business cards, brochures, Instagram post/story templates, and more. We meticulously craft each deliverable to align with your brand's identity. You have the opportunity for one revision per deliverable to ensure they meet your specific needs.

Step 6: Project Finalization

As we approach the project's conclusion, we focus on fine-tuning every aspect of your brand identity. This stage ensures that every detail is perfected, and that all deliverables are ready for immediate use. We provide you with all master files and deliverables, allowing you to confidently launch your new brand into the world.

This 8-week branding journey is not just about creating a brand; it's about crafting a compelling identity that reflects your unique story and resonates with your audience. The result is a brand that communicates your values, distinguishes you from the competition, and positions you for success.

What's included

Three Concepts and Moodboards
You'll receive three distinct brand concepts, each complemented by moodboards, offering visual representations of the ideas. This step helps you choose the direction that resonates most with your vision.
Logo
A meticulously designed logo in multiple formats, including a master file and high-resolution PNG. It is versatile for large-scale prints and digital use, ensuring your brand identity is recognizable across various platforms.
Colour System
A harmonious palette of brand colors carefully calibrated to match your vision. This system enhances the visual consistency and recognition of your brand, creating a strong impression.
Typography System
A carefully selected set of fonts specifically chosen to harmonize with your brand identity. These fonts will be delivered in .otf or .ttf format, ensuring seamless integration into your written materials.
Brand Book
A comprehensive document that finalizes your brand system, encapsulating visual identity, messaging, and guidelines. This serves as a reference for maintaining brand consistency across all materials.
Print and/or Digital Material
Customized print and digital materials, such as business cards, brochures, or digital templates, tailored to your specific needs. This step accommodates your choice of material based on your branding goals.
Master Files
All the master files and deliverables, finely tuned and ready for immediate use. These files are meticulously prepared to ensure that your brand is adaptable across a wide range of platforms and applications.