A copywriter is a professional who specializes in creating written content that is intended to persuade, inform, or educate an audience. This can include writing copy for advertisements, websites, product descriptions, brochures, and more. The primary goal of a copywriter is to use language effectively to capture the attention of the intended audience, communicate the benefits or features of a product or service, and ultimately persuade them to take a desired action, such as making a purchase or signing up for a newsletter. Copywriters often work in advertising agencies, marketing departments, or as freelancers, and may specialize in a particular industry or type of content.