Build a clear, recognisable identity that gives your business a consistent foundation across its website and everyday customer touchpoints.

This sprint is for new businesses that need an identity, or established businesses whose existing brand feels incomplete or inconsistent. I turn one focused creative direction into a practical system you can use, rather than handing over a logo with no rules around it.

What is included:

• Brand and visual direction • Primary logo and practical logo variants • Colour palette and typography system • Guidance for imagery and graphic elements • Social avatar and favicon • Web-ready and print-ready asset exports • Concise brand guidelines • One revision round

The sprint begins once the brief, business name, existing assets and required feedback are ready. Every project starts by reviewing what already exists, so useful brand equity is preserved rather than replaced without reason.

Naming, packaging production, ongoing campaign design, trademark clearance and website design are scoped separately. A combined brand identity and website engagement is also available.