Brand Identity and Marketing Materials

Aparna Iyer

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About this service

Summary

I create cohesive branding and visual communication strategies, including brand identity decks, guidelines, and essential marketing collateral, to effectively convey the client's message through engaging design elements.

Process

Research & Inspiration: I dive into understanding your industry and audience to gather inspiration and insights that will inform the design.
Concept Development: Based on the research, I develop three initial concepts for your brand identity, ensuring they align with your vision and goals.
Review 1: We’ll review the concepts together, discussing what resonates and any adjustments you’d like to see.
Design Creation: I’ll develop the brand identity and develop selected marketing materials based on our discussions, ensuring a cohesive and impactful brand presence.
Review 2: A second review allows us to fine-tune the designs and ensure they meet your expectations.
Final Delivery: I provide all deliverables, including the brand identity deck and marketing materials, ready for you to implement.

FAQs

  • What if I don't like any of the initial concepts?

    I always ensure that feedback is part of the process, and I offer revisions to align the concepts with your vision.

  • Do you offer revisions?

    Yes, I include two rounds of revisions after each major design stage to ensure we create a brand identity that resonates with your vision.

  • What deliverables can I expect?

    You’ll receive a Brand Identity Deck, Brand Guidelines, and selected marketing materials like business cards or social media templates.

What's included

  • Brand Identity Deck

    A visually compelling presentation showcasing the brand's visual identity elements, including logo variations, color schemes, and typography.

  • Brand Guidelines

    A detailed document outlining the proper usage of the brand's elements, including logo specifications, color palettes, typography rules, and imagery guidelines.

  • Marketing Materials

    A selection of 3-5 types of professionally designed collateral, such as brochures, business cards, flyers, and social media graphics, tailored to reflect the brand's identity and engage the target audience effectively.

Skills and tools

Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop

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