What's included

• Customer Segmentation Analysis

  Identification and breakdown of different customer segments and analysis of customer demographics, psychographics, behaviors, and preferences.

• Competitive Analysis

  Comprehensive comparison of the client’s competitors, including their market positioning, product features, pricing, and strategies and SWOT analysis of key competitors.

• Customer Needs and Pain Points Report

  This involves the Identification of unmet needs and pain points of potential customers through surveys, interviews, or focus groups and insights on what features or solutions would resonate most with the target audience.