What's included

• User Persona

  Understand more about your target audience

• Competitive Benchmarking or Analysis

  Learn more about the competition to guide decisions on what to do and what not to do.

• Heuristics Evaluation

  Quickly spot issues that might be interfering with the experience of your users

• Customer Journey Map

  For existing platforms, understand how your users are navigating your platform, spot areas of frictions and explore opportunity to address them

• Userflows

  Visualize the journey to find broken links and redundant workflows