Summary

FAQs

• Do you replace a full-time Head of Marketing?

  No, I build growth systems and drive execution until your cadence is stable—then, I can help recruit and onboard a full-time leader if needed.

• Can you work alongside our current marketing team?

  Absolutely. I often integrate with existing teams, providing leadership, frameworks, and fresh strategic perspective while upskilling staff and aligning everyone with clear growth goals.

• How do you measure success and ROI?

  Every engagement begins with an outcome-focused KPI plan. Progress is tracked weekly using dashboards linked directly to business outcomes—typically revenue, conversion rates, retention, or pipeline growth. Results are transparent and reviewed monthly.

• What types of experiments do you design and deliver?

  Experiments cover paid media, landing page optimization, lifecycle campaigns (activation and retention), pricing/model tests, and product-led growth strategies. Each is documented and tied to a measurable business impact.

• How do you structure working hours and communication?

  Async-first workflow (Slack, Loom, Notion) with tight weekly scopes, rapid feedback loops, and owner logs. Most clients rely on dashboards and monthly Loom reviews for clarity and accountability.

• Will you manage external vendors or agencies?

  Yes, within the weekly agreed capacity. I assess vendor fit, coordinate deliverables, and handle agency reviews/reporting.

• Which industries do you specialize in?

  Experience spans SaaS, product-led B2B, e-commerce, marketplaces, and data-focused startups. Can adapt frameworks for other high-growth business models.