Fractional Head of Marketing (Growth Systems)
Starting at
$
2,500
/moAbout this service
Summary
FAQs
Do you replace a full-time Head of Marketing?
No, I build growth systems and drive execution until your cadence is stable—then, I can help recruit and onboard a full-time leader if needed.
Can you work alongside our current marketing team?
Absolutely. I often integrate with existing teams, providing leadership, frameworks, and fresh strategic perspective while upskilling staff and aligning everyone with clear growth goals.
How do you measure success and ROI?
Every engagement begins with an outcome-focused KPI plan. Progress is tracked weekly using dashboards linked directly to business outcomes—typically revenue, conversion rates, retention, or pipeline growth. Results are transparent and reviewed monthly.
What types of experiments do you design and deliver?
Experiments cover paid media, landing page optimization, lifecycle campaigns (activation and retention), pricing/model tests, and product-led growth strategies. Each is documented and tied to a measurable business impact.
How do you structure working hours and communication?
Async-first workflow (Slack, Loom, Notion) with tight weekly scopes, rapid feedback loops, and owner logs. Most clients rely on dashboards and monthly Loom reviews for clarity and accountability.
Will you manage external vendors or agencies?
Yes, within the weekly agreed capacity. I assess vendor fit, coordinate deliverables, and handle agency reviews/reporting.
Which industries do you specialize in?
Experience spans SaaS, product-led B2B, e-commerce, marketplaces, and data-focused startups. Can adapt frameworks for other high-growth business models.
What's included
90-Day KPI Plan
Outcome-driven roadmap, designed to deliver measurable growth and clarity for founders and teams.
Weekly Growth Board
Your always-updated dashboard for metrics, risks, priorities, and fast-moving tests.
Experiment Delivery (2–4/mo)
Full design, automation, launch, and insight cycles on pricing, activation, retention, or paid media.
Measurement Stack
Relentless focus on quality data: event taxonomy, QA, funnel mapping, and leader-ready dashboards.
Monthly Strategy Review
Actionable Loom explainer plus a written plan—every month, no guesswork.
Recommendations
(5.0)
Client • Oct 5, 2025
Recommended
Working with Daria was a masterclass in creative momentum. She moves fast, thinks fresh, and constantly experiments — turning bold ideas into polished results with impressive speed. When I started my last startup, she managed to steer my marketing strategy in the right direction with just a few sharp questions that gave me real insight and pushed me to distill my audience and core strategy. Any team would be lucky to have her.
Client • Oct 5, 2025
Recommended
Daria delivers, evaluates, iterates, finds better ways, and sees the bigger picture. She’s got it all: a marketing and business background, technical skills, and a growth mindset. If you haven’t hired her yet, you’re missing out.
Skills and tools
Industries