B2B Pipeline Growth | ABM & Demand Generation StrategyRaina Trivedi
I design and activate demand generation and ABM programs that create measurable pipeline — not just leads. This includes ICP definition, account list build, buying committee mapping, campaign architecture, and funnel conversion optimisation.
Typical engagements cover:
→ ABM playbook design (1:1, 1:few, 1:many)
→ MQL-to-pipeline funnel audit and fix
→ LinkedIn Ads strategy and campaign build
→ Sales-marketing alignment and SLA definition
→ Attribution model setup and board-ready reporting
19+ years. $1 M+ pipeline influenced. 35% conversion lift in 6 months. 20% pipeline growth across 4 regions - UK | US | EMEA | APAC
Raina's other services
Starting at$200 /hr
Tags
HubSpot
LinkedIn Ads
Salesforce
B2B Marketing
Demand Generation
Marketing Automation
Account Based Marketing
Pipeline Strategy
Service provided by
Raina Trivedi Delhi, India
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- Followers
B2B Pipeline Growth | ABM & Demand Generation StrategyRaina Trivedi
Starting at$200 /hr
Tags
HubSpot
LinkedIn Ads
Salesforce
B2B Marketing
Demand Generation
Marketing Automation
Account Based Marketing
Pipeline Strategy
I design and activate demand generation and ABM programs that create measurable pipeline — not just leads. This includes ICP definition, account list build, buying committee mapping, campaign architecture, and funnel conversion optimisation.
Typical engagements cover:
→ ABM playbook design (1:1, 1:few, 1:many)
→ MQL-to-pipeline funnel audit and fix
→ LinkedIn Ads strategy and campaign build
→ Sales-marketing alignment and SLA definition
→ Attribution model setup and board-ready reporting
19+ years. $1 M+ pipeline influenced. 35% conversion lift in 6 months. 20% pipeline growth across 4 regions - UK | US | EMEA | APAC
Raina's other services
$200 /hr