Digital Marketing Strategies
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About this service
Summary
What's included
EXTRAORDINARY DIGITAL MARKETING STRATEGY
Search Engine Optimization (SEO): The process of optimizing a website to improve its visibility in search engine results pages, ultimately driving organic (non-paid) traffic to the site. Pay-Per-Click Advertising (PPC): Online advertising model where advertisers pay a fee each time their ad is clicked. Common platforms for PPC include Google Ads and Bing Ads. Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to reach and engage with target audiences, build brand awareness, and drive traffic to websites. Content Marketing: Creating and distributing valuable, relevant, and consistent content (e.g., blogs, videos, infographics) to attract and retain a clearly-defined audience and drive profitable customer action. Email Marketing: Sending targeted emails to a list of subscribers or potential customers to nurture relationships, promote products or services, and increase sales.
SPECIAL DIGITAL MARKETING STRATEGIES
Social Media Management: Managing and maintaining a brand's social media presence, including content creation, scheduling, community engagement, and analytics tracking. Web Analytics and Reporting: Tracking and analyzing website and marketing campaign performance data to make informed decisions and improve results. Video Marketing: Creating and promoting videos to engage audiences, showcase products or services, and increase brand awareness. Mobile Marketing: Tailoring marketing efforts specifically for mobile users, including mobile-friendly websites, mobile ads, and SMS marketing. Local SEO: Optimizing a business's online presence to increase visibility in local search results and attract local customers. Marketing Automation: Utilizing software and tools to automate repetitive marketing tasks and workflows, such as email sequences and social media posting.
Skills and tools
Digital Marketer
Growth Marketer
SEO Specialist
Google Ads
Google Analytics
HubSpot
MailChimp
SEMrush