Visual Identity & Brand Guidelines
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About this service
Summary
I'm passionate about bringing your digital products to life through impactful experiences that connect with your audience and enhance your brand's image. As a brand identity designer, I craft strategic and visually compelling branding kits that ensure consistency and recognition across all platforms. What sets me apart is my ability to blend creativity with strategy—delivering not just beautiful designs, but branding solutions that tell a story, build trust, and leave a lasting impact.
Process
Step 1: Discovery & Consultation 📞
✔️ Initial discussion to understand your brand’s vision, target audience, and goals.
✔️ Review of any existing branding elements (if applicable).
✔️ Competitive research to identify market positioning.
Step 2: Brand Strategy & Concept Development 🎯
✔️ Develop initial branding concepts(Between 2-3 concepts)where client will choose from
✔️Provide revisions on chosen concept (if needed)
Step 3: Logo & Visual Identity Design 🎨
✔️ Design primary and secondary logo variations.
✔️ Develop a cohesive color palette and font selection.
✔️ Create brand patterns, icons, and graphic elements (if needed).
Step 4: Branding Assets Creation 📁
✔️ Design business cards, letterheads, and social media profile assets.
✔️ Develop cohesive branding materials for online and offline use.
✔️ Ensure consistency across all visual touchpoints.
Step 5: Brand Style Guide & Finalization 📜
✔️ Compile all branding elements into a Brand Style Guide (logo usage, typography, color codes, etc.).
✔️ Deliver high-resolution files in various formats (PNG, SVG, PDF, AI, EPS).
✔️ Provide usage guidelines to maintain brand consistency.
Step 6: Delivery & Support 🚀
✔️ Hand over all final branding assets.
✔️ Offer guidance on implementation and brand application.
✔️ Provide minor revisions (if needed) for a seamless transition.
What's included
Primary & Secondary Logo Designs
Vector & High-Resolution PNG, JPG, SVG, PDF
Typography & Font Pairing Suggestions
Google Fonts or Licensed Recommendations
Brand Color Palette
HEX, RGB, CMYK, and Pantone Codes
Social Media Profile & Cover Designs
Facebook, Instagram, LinkedIn, Twitter, etc
Ad Marketing Flyer Designs
Between 2-4 ad marketing flyer designs
Business Card & Letterhead Design
Print-ready and Digital Formats
Brand Style Guide
Usage Rules for Logo, Colors, and Typography
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma