Landing page design and LP Marketing strategy

Starting at

$

200

About this service

Summary

A landing page is a standalone web page designed for a specific marketing campaign. I can work with you to create a content outline and marketing strategy that has a single focus: to convert visitors into leads or customers for a product or service related to a topic of interest to your customer.

Process

Here's a 5-step process for creating a landing page:
Define Goal & Audience: Determine the page's conversion goal and target audience.
Plan Content & Structure: Outline the content flow, value proposition, and key messaging.
Design & Create Assets: Design the visual layout and create images, graphics, and text.
Develop & Implement: Build the page, integrate assets, and ensure responsiveness.
Test & Optimize: Analyze performance, A/B test variations, and refine for conversions.

What's included

  • LP Content Outline

    A content outline for a landing page is essentially a blueprint that structures the information you'll present to visitors. It's designed to guide them toward a specific action, like signing up for a newsletter, downloading a resource, or making a purchase.

  • Landing Page design

    Designing a landing page in Adobe XD involves creating a visually appealing and user-friendly web page that's focused on a specific conversion goal. Landing page design in its final form will be handed off as a PDF and a live Adobe XD file.

  • Marketing strategy for Landing page

    A landing page marketing strategy drives targeted traffic to convert visitors. It focuses on clear messaging, compelling visuals, and a strong call to action. I work with you to come up with a creative strategy for the landing page such offering a download, filling out a form, taking a survey or quiz to engage the user, give value and stay connected.

  • Design assets

    Design assets could include the following: Images/Videos: Hero images, product photos, explainer videos. Graphics/Icons: Custom illustrations, infographics, and icons. Typography: Specific font files if not using web-safe fonts. Brand Elements: Logos, color palettes, and brand guidelines. Social Proof: Testimonial graphics, case studies, example projects. Downloadable Resources: Ebooks, white papers, and other lead magnets. Note the above is not a menu to choose from. Serves as a descriptive informational only.


Duration

3 weeks

Skills and tools

UX Designer

Web Designer

Adobe Photoshop

Adobe XD

Canva

Industries

Content

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