Strategic and visual creative leadership for ambitious digital projects, brand activations, and immersive experiences. I shape ideas from early concept through to final delivery, defining the creative vision, building pitch materials, and guiding multidisciplinary teams of designers, engineers, and producers.

With 10+ years leading creative for global brands like Nike, Adidas, Google, Chanel, Louis Vuitton, and Meta, I bring both technical depth and storytelling instinct to every project. I'm especially useful when the brief is experimental, cross-disciplinary, or still needs someone to figure out the best way to make it real.

I can lead your creative team, plug into an existing structure, or operate as a standalone creative director working directly with stakeholders. I set expectations early, flag risks before they become problems, and push for the solution that makes the most sense for the project, timeline, and audience.

Featured in MIT Technology Review, CNN, and BBC. UK Global Talent Visa holder (Exceptional Talent in Digital Technology).