Full Branding Kit

Travis Langlois

(0)

Starting at

1,000

About this service

Summary

A branding kit is a comprehensive collection of design elements that define and represent your brand’s identity. It serves as a visual compass, ensuring consistency across all your brand touchpoints. Remember, a well-crafted branding kit ensures your brand stands out, stays memorable, and leaves a lasting impression. 🌟🎨

Process

Logo Variations: Your primary logo, secondary logo, and submark (icon) – each tailored for different contexts. These logos encapsulate your brand’s essence.

Color Palette: A carefully curated set of brand colors. These hues evoke specific emotions and create a cohesive look.

Typography: The fonts you’ll consistently use in your brand materials. Typography sets the tone – from bold and modern to elegant and classic.

Imagery Guidelines: Approved imagery, including photos, illustrations, and graphics. Consistency matters, even in visuals.

Brand Voice: Guidelines on how your brand communicates – the tone, language, and messaging. Whether it’s friendly, professional, or playful, your voice should resonate.

Patterns and Textures: Repeating design elements that enhance your brand’s visual appeal. Think of them as your brand’s signature backdrop.

Usage Rules: Clear instructions on how to apply your brand elements. From business cards to social media posts, everyone should follow the same guidelines.

What's included

Primary Logo
Your main logo is the face of your brand. It encapsulates your identity, values, and essence. Whether it’s sleek and modern or classic and timeless, your primary logo sets the tone.
Secondary Logo
An alternate version of your logo, the secondary logo provides flexibility. It might be simplified, stacked, or adapted for specific use cases. Consistency across variations ensures brand recognition.
Submark Logo
The submark is a compact icon derived from your main logo. It’s perfect for social media profiles, app icons, or watermarking. Keep it simple yet impactful.
Wordmark Logo
The wordmark is a text-based logo made up of your brand name, without any symbols, graphics, or icons. It’s a clean and straightforward representation of your identity.
Brand Pattern
A brand pattern is a repeatable design solution that can be applied across multiple touchpoints. It’s a visual element that reinforces the core aspects of your brand identity, making it instantly recognizable and memorable.
Color Palette
Colors evoke emotions and convey messages. Define your brand’s color palette using HEX, RGB, and CMYK codes. Consider the psychology behind each hue and how they resonate with your audience.
Brand Guidelines
A concise PDF that outlines essential rules for using your branding. It covers logo usage, color combinations, typography, and spacing. Consistency is key – these guidelines ensure a cohesive brand experience.