Essential Brand Identity

Pro

Alysse Knight

Starting at

1,500

About this service

Summary

Looking for a comprehensive service that provides a cohesive and memorable brand and more? Then the Essential Brand Identity Package is for you. This service provides a comprehensive set of design elements and brand assets, guaranteeing your brand everything it needs to compete in your specific market.

*All brand elements will be Delivered in SVG, PNG, AI formats, and any additional formats you might need in CMYK and RGB Versions

Process

WEEK 1

Day 1: Video call meeting to discuss brand vision, goals, and preferences. Gather any necessary materials and information.

Day 2-5: Development of 3 initial concepts for the primary logo, its color palette, and font(s).

WEEK 2

Day 6: Presentation of 3 initial concepts to the client for feedback. Client chooses one.

Day 7: Revise the logo suite, color palette, and fonts based on client feedback.

Day 8-10: Design additional assets: business card, stationary, and 3 vector illustrations.

WEEK 3

Day 11: Presentation of refined designs and additional assets (business card, stationary, and 3 vector illustrations) for the first round of edits.

Day 12: Apply any second-round feedback and finalize all design elements.

Day 13-15: Create the social media assets and brand guidelines. Make any final adjustments.

WEEK 4

Day 16: Present the final package, allowing for one last round of minor edits if needed.

Day 17: Deliver all files upon approval.

Day 18-19: If client would like a 3rd round of edits, an additional fee will be added to the final cost and designer will complete these edits by day 19.

Day 20: Deliver all files upon approval.

What's included

Discovery Call
A video call where we will discuss your brand vision and preferences.
Logo Suite
A comprehensive Logo kit (primary logo, secondary logo, submark, and favicon).
Typography
A set of up to 3 complementary fonts for headlines, subheadings, and body text, ensuring a consistent and professional look across all communications. (*All fonts must be licensed by client.)
Color Palette
A palette of up to 5 colors, (2 primary and 3 secondary) to reflect your brand’s personality and ensure visual consistency across all materials.
Vector Illustrations
A set of 3 vector illustrations that align with your brand’s identity giving a personal touch to your marketing materials and online presence.
Business Card and Stationary Design
Business card, envelope, and letter design.
Social Media Assets
1 profile picture, 2 Instagram posts, and 2 Instagram stories.
Comprehensive Brand Guide
Comprehensive guidelines detailing logo usage, color palette, typography, and more.
Revisions
This service provides up to two rounds of revisions.