Brand strategy-centric copywriter and creative storyteller.

Brooke Hall

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About this service

Summary

What I bring to the table as a copywriter is a creative lens that focuses heavily on brand expression. I am able to sit around the table and help brainstorm from the beginning stages all the way to putting the finishing touches on a fully realized campaign. Whether it's informational, or more lighthearted, human fun, I have words for it all.

Process

I work best when I have a brief to reference throughout my process. This helps me stay grounded and not stray too far from the original client ask. From there, I will plan out when I am able to provide deliverables and set up feedback sessions or edits close to these dates. While I'm in the weeds, I like to first get to what the core value and voice of what the brand is which helps me write for every line.

What's included

Social calendar and corresponding social posts.
I am able to help you map out when and where to post on socials. In addition, I can help you roll out branded materials with a conscious timeline.
White paper
Whether research is provided or not, I am able to be given a topic and write an informational report. I'm familiar with APA and MLA formatting.
Blogs and newsletters.
Similar to a branded social calendar, I have a knack for planning out a schedule for blogs and newsletters. I will come up with topics for you, or accept any that you may already have and build from there! Can also be used in tandem with social posts and emails.
Internal rebrand materials.
I have experience looking inside brands and finding core values to then bring them out physically to give workplaces a succinct brand and employees something to belong to.
Copy editing.
I'm a grammar queen and I always have a thesaurus on deck. If you just need a refresh or a new set of eyes, I'm your girl.
Website copy.
Using strategy to guide user's eyes and make sure that they get the most out of each page on your website is something I'm able to make recommendations on and execute alongside a designer.
Creative spaces and outdoor marketing.
Big headlines with very few words that convey a huge message are my jam.