What's included

• Brand Strategy Document

  A comprehensive overview of the brand's mission, values, target audience, and competitive landscape.

• Brand Identity

  This includes the visual elements that represent the brand, such as: - Logo: The primary visual mark of the brand. - Color Palette: A selection of colors that reflect the brand's personality and evoke specific emotions. - Typography: Fonts that are used consistently across all brand materials. - Iconography: Custom icons or symbols that represent the brand's unique attributes.

• Brand Guidelines

  A document outlining detailed instructions on how to use the brand identity consistently across various platforms and media, ensuring brand coherence.

• Brand Collateral

  Tangible items that feature the brand identity, such as: - Business Cards: Personalized cards with the brand's logo and contact information. - Letterheads: Templates for official company correspondence. - Envelopes: Branded envelopes for mailing purposes. - Brochures/Flyers: Marketing materials that showcase the brand's products or services. - Packaging: Design for product packaging that reflects the brand's identity. Signage: Indoor and outdoor signs featuring the brand's logo and messaging.