Comprehensive Brand Design

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About this service

Summary

Offering end-to-end brand design services including logo, colour palette, typography, and brand guidelines to establish a strong and cohesive brand identity.

Process

Discovery Call: A discovery call is an initial opportunity for us to connect and learn more about each other. During this conversation, I aim to understand your business, its objectives, and your goals.
Strategy Call: I will send a questionnaire that needs to be completed ASAP and before the Kick-off Strategy Call. If you’re unsure on answering any questions, don’t worry! We’ll be diving deeper into the questions and answers together during the strategy session.
Brand Strategy & Creative Direction: I'll send a presentation outlining your brand's plan & creative direction. After your approval and feedback, I'll commence crafting the visual identity.
Final Visual Identity Presentation: I'll send over a presentation with your final visual identity for review. We'll schedule a Discussion Call if revisions are needed, ensuring your brand reflects your vision.
Offboarding: The last step involves exporting all assets: full logo suite, colour palette, typography, brand pattern, brand application, and comprehensive brand guidelines.

What's included

  • Moodboard & Creative Direction Presentation

    I'll send a presentation outlining your brand's plan & creative direction. After your approval and feedback, I'll commence crafting the visual identity.

  • Full Logo Suite

    Primary, secondary & logo marks for your brand, offering versatility and cohesion across platforms, ensuring a memorable and impactful visual identity.

  • Colour Palette

    Colour palette for your brand, infusing energy and coherence to captivate your audience and reinforce the brand identity.

  • Typography

    A well explained typography suite for your brand, blending legibility with personality, enhancing brand recognition and communication across all channels.

  • Brand Pattern

    A distinctive brand pattern, seamlessly integrating with your identity, adding depth and consistency to your visual storytelling

  • Brand Applications

    Brand applications encompass diverse mediums like business cards, websites, packaging, and signage, reflecting the brand's essence across physical and digital platforms.

  • Comprehensive Brand Guidelines

    Outline standards for logo usage, typography, colour palette, and tone of voice, ensuring consistent brand representation across all communications and platforms.


Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma