Brand Identity

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About this service

Summary

Brand Design:
I specialize in crafting compelling brand identities that go beyond just visual aesthetics. Through a strategic approach, I work to understand the core values and unique selling propositions of your business. This involves in-depth research and analysis to ensure that the brand I create resonates with your target audience. The result is a comprehensive brand strategy that guides the visual and messaging elements of your brand.
Graphic Design:
My graphic design services encompass a wide range of visual elements that contribute to a cohesive brand image. This includes designing eye-catching logos that serve as the cornerstone of your brand identity. I also create versatile logo variations to ensure adaptability across different platforms and mediums. In addition to logos, I design business cards, letterheads, brochures, and other marketing collateral, all aligned with the established brand guidelines.
Consultation and Collaboration:
I believe in a collaborative approach, working closely with clients to understand their vision, goals, and preferences. Throughout the design process, I provide regular updates and seek feedback to ensure the final deliverables align with your expectations. This collaborative spirit extends to the strategic aspects as well, where I work hand-in-hand with clients to align the brand with their business objectives.
In summary, my services go beyond mere design; I offer a comprehensive approach that combines strategic thinking with creative execution to build and elevate brands. Whether you're starting from scratch or looking to refresh your existing brand, I am dedicated to helping you create a strong and consistent brand that stands out in a competitive market.

What's included

  • Logo + Brand Design

    - Primary logo - Alternate versions (e.g., horizontal, vertical, simplified) - Black and white versions - Product packaging design - Labels or tags

  • Brand Guidelines

    - Comprehensive document outlining brand rules and proper usage - Instructions on logo placement, clear space, and size requirements - Rules for color usage and combinations - Typography guidelines - Examples of correct and incorrect usage


Skills and tools

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Adobe XD
Affinity Designer

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