Strategic Design: Brand Toolkits & Presentations + AI Innovation

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About this service

Summary

I deliver strategic brand design solutions that combine 15+ years of agency expertise with cutting-edge AI technology, helping businesses create powerful visual identities and high-impact presentations that drive results. As an experienced Art Director, I specialize in developing comprehensive shopper marketing toolkits and transforming complex information into visually compelling presentations that engage audiences and win pitches. What sets me apart is my ability to seamlessly blend traditional design excellence with AI-enhanced capabilities, creating both powerful brand experiences and strategic presentation designs that consistently exceed client expectations.

What's included

  • BRAND DEVELOPMENT & GUIDELINES

    - Brand Identity Package - Complete logo system with primary, secondary, and icon variations in all necessary file formats (AI, EPS, SVG, PNG, JPG) - Brand Guidelines Manual - Comprehensive PDF document detailing logo usage, color palette, typography, imagery style, and application examples - Color System Documentation - Detailed specifications for print (CMYK, Pantone) and digital (RGB, HEX) color applications

  • KEY VISUAL CREATION

    - Campaign Master Artwork - High-resolution master visual that sets the creative direction for the campaign - Adaptation Package - Set of key visuals adapted for different formats (social media, print, digital banners) - Social Media Template Kit - Ready-to-use templates for Instagram, Facebook, LinkedIn, and other platforms

  • AI-ENHANCED DESIGN SOLUTIONS

    - AI-Generated Asset Library - Curated collection of AI-generated images aligned with brand guidelines - Hybrid Design Elements- Custom graphic elements combining traditional design with AI-enhanced features - Style Transfer Package - Brand-specific style applications for quick content generation

  • PRESENTATION DESIGN

    - Master Presentation Template- Professionally designed PowerPoint/Google Slides template with all necessary layouts - Custom Icon Set- Branded icons and infographic elements for presentation use - Data Visualization Package- Custom charts, graphs, and diagrams aligned with brand identity

  • SHOPPER BRAND TOOLKIT

    - Channel Strategy Guidelines - Comprehensive document outlining brand application across different retail channels (Modern Trade, Traditional Trade, E-commerce, Specialty Stores) - POS Master Elements - Complete set of retail-ready brand elements including shelf strips, wobblers, danglers, and aisle violators with technical specifications


Skills and tools

Art Director

Graphic Designer

Presentation Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Google Slides

Google Slides

Microsoft PowerPoint

Microsoft PowerPoint

Midjourney

Midjourney

Industries

Advertising
Retail
Marketing