What's included

• Custom Logo Design

  Primary Logo: A unique and memorable design that encapsulates your brand's essence. Logo Variations: Simplified and alternative versions for different uses, including icons and submarks.

• Color Palette

  Primary and Secondary Colors: A set of colors that represent your brand, complete with HEX, RGB, and CMYK codes for accurate reproduction.

• Typography

  Primary Typeface: The main font that defines your brand’s visual style. Secondary Typeface: Additional fonts for complementary use, including guidelines on weights and styles.

• Brand Patterns and Textures

  Custom Patterns: Unique patterns that enhance your brand’s visual appeal. Textures: Background textures that add depth and character to your materials.

• Imagery Guidelines

  Photography Style: Recommendations for photo styles that align with your brand’s image. Illustration Style: Guidelines for consistent illustration elements.

• Iconography

  Icon Set: Custom-designed icons that complement your brand’s visual language and are versatile for various applications.

• Brand Usage Guidelines

  Do’s and Don’ts: Clear instructions on how to use your brand elements correctly. Application Examples: Visual examples showing proper application across various mediums.