Branding Kit
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About this service
Summary
FAQs
What’s included in a logo design package?
You’ll receive a full logo suite (primary, secondary, brand mark), color palette, type pairings, mockups, and usage ready files in both print and digital formats. My branding packages also include a style guide so you know how to use your new identity.
How many concepts and revisions are included?
Depending on the package, I provide 2–4 initial concepts and 2–3 rounds of revisions. Additional refinements are always possible and transparently priced.
What file types will I receive?
You get AI, EPS, PDF, SVG, PNG, and JPG files, exported in CMYK and RGB, at multiple sizes and aspect ratios. Everything is organized and labeled for print, web, and social use.
Do you offer just a logo without branding?
Yes, absolutely. Even a stand alone logo needs strategic thinking though, so it's not just decoration. I’ll always provide minimum visual structure for clarity and scalability.
Can you design brand assets like business cards or Instagram templates?
Absolutely. I offer optional add ons such as stationery design, merch mockups, email signatures, and editable Canva/Adobe templates for social media.
Can I update the brand later or add to it?
Yes. I keep organized archives of every project and offer follow up services for evolving or expanding your identity.
Will I own the logo you design?
Yes. Upon final payment, you’ll receive full rights to use your logo and brand assets. Font and image licenses will be properly documented if used.
What's included
Core deliverables
- Primary logo (full color and black/white versions). - Secondary logo (alternative lockups: stacked, horizontal, icon only). - Brand mark / favicon / app icon. - Typography selection (paired fonts with use guidelines). - Color palette (with Pantone, CMYK, RGB, HEX breakdowns). - Brand textures, patterns, or graphic elements (if applicable).
Brand consulting
- Brand discovery session (questions to uncover vision, values, personality, audience, and competitors). - Positioning statement (your client’s “why” and brand essence in 1–2 punchy sentences). - Audience and segmentation analysis. - Competition audit. - Mission, vision, values copywriting. - Tone of voice guidelines (keywords, dos and don’ts for writing style, as well as for the visual style). - Customer archetypes / personas. - Moodboard and inspiration boards (visual positioning). - Social media brand kit (profile images, templates, banner graphics). - Merchandise design. - Additional, more in depth layers to the branding strategy upon request, for no additional cost (customer journey, brand calendar, brand's touchpoints, KPIs measurement methods, long term social media strategy assistance, content and channels strategy, among others).
Brand guidelines document
- Logo usage rules (clear space, minimum sizes, misuse examples). - Color specs (primary, secondary, background usage). - Typography guide (hierarchy, weights, letter spacing, scale). - Grid system / layout guidance. - Photography style direction. - Iconography style (if custom icons are developed). - Delivered as an interactive PDF or slide deck.
Files specifications
- Vector source files (AI, PDF, SVG). - Raster exports (PNG and JPG in multiple resolutions). - Print ready versions (CMYK, with bleeds if needed). - Web/digital versions (optimized, sRGB color space). - Transparent background PNGs. - Organized folder structure (e.g. Logos / Guidelines / Assets / Fonts / Mockups). - Naming conventions for clarity (e.g. Brandname_Logo_Horizontal_RGB.png). - Optional handoff call or walkthrough video of the brand system - Source file rights clearly stated (client owned or licensed). - Font files.
Mockups
- Realistic visualization of your visual language in a real context (how would a poster look on a billboard, a purse while being used at the beach, a book while being read on the subway, etc.)
Example projects
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Industries