What's included

• Brand Identity Guidelines

  Logo Usage: Clear guidelines on how to use the logo, including size, placement, minimum clear space, and variations (e.g., color, black and white, simplified versions). Color Palette: The primary and secondary color choices for the brand, with specific color codes (RGB, CMYK, HEX) for both digital and print applications. Visual Elements: Additional visual elements that contribute to the brand's identity, such as patterns, icons, illustrations, or photography styles. Brand Applications: Examples of how the brand should be applied across various materials and mediums, such as business cards, letterheads, brochures, advertisements, social media, and websites. Brand Do's and Don'ts: A list of best practices and restrictions to ensure the brand is always presented correctly.

• Logos and Variations

  Vector Format (AI, EPS, SVG): This is the most versatile format for logos as it allows for scalability without loss of quality. It's perfect for printing, resizing, and editing.

• Brand In Action

  To better understand how the Brand In Action logo comes to life across various applications, here is a description of a mockup