Logo Design & Brand Identity
Starting at
$
1,500
About this service
Summary
FAQs
What is the difference between a logo and a brand identity?
A logo is a visual symbol that represents your brand. A brand identity is the overall look and feel of your brand, including the logo, colors, typography, and brand voice. It's how your brand is perceived by the world.
How long does the logo design process take?
The timeline varies depending on the complexity of the project and client feedback. Typically, it takes 2-4 weeks/months from the initial consultation to final delivery. I provide a more accurate estimate after discussing your specific needs.
What is your revision process like?
I typically include unlimited revisions in my process. I want you to be completely satisfied so I encourage open communication and feedback throughout the design process to ensure we achieve the perfect logo for your brand.
What file formats will I receive?
You'll receive your logo in vector formats (AI, EPS, SVG) and raster formats (PNG, JPG) suitable for both print and digital use.
What if I don't like any of the initial logo concepts?
I'll work with you to understand your feedback and refine the designs until we arrive at a logo you love. Open communication is key to a successful design process.
What are vector files, and why are they important?
Vector files are scalable images that can be resized without losing quality. They're essential for print materials and ensuring your logo looks crisp at any size.
Can I use my logo for anything?
Yes, once the final logo is approved and payment is complete, you own the rights to the logo and can use it for any purpose related to your business.
What if I need changes to my logo in the future?
I'm happy to discuss future updates or redesigns to your logo. Contact me to discuss your needs and get a quote.
What if I need help applying my brand identity to other materials?
I offer a range of branding services beyond logo design, including website design, marketing materials, and more. Let's discuss how I can help you create a cohesive brand presence.
What's included
Primary Logo
The main logo design in various formats (vector files like AI, EPS, SVG, and raster files like PNG, JPG). This is the cornerstone.
Logo Variations
Different versions of the logo (e.g., horizontal, vertical, icon-only, black and white) to suit various applications. This ensures flexibility in different contexts.
Brand Style Guide
A document outlining the brand's visual identity, including logo usage guidelines, color palette (with hex codes, CMYK, RGB values), typography (font families and usage rules), and brand voice guidelines. This ensures consistency across all materials.
Color Palette
A selection of primary and secondary colors, along with their corresponding color codes (hex, CMYK, RGB). While part of the style guide, it can also be provided separately.
Mockups
Visual representations of how the logo and brand identity would appear on various applications (e.g., business cards, website, social media profiles, merchandise). This helps clients visualize the final product.
Brand Mood Board
A collection of images, colors, and textures that represent the overall aesthetic and feel of the brand. This helps to set the direction at the beginning of the project.
Recommendations
(5.0)
Client • Mar 11, 2025
Recommended
Andrew was knowledgeable and professional. He created a logo for our preschool and built a website that has elevated our business. His technical skills are topnotch. He was available for any issues or questions that arose during our time with him. I would highly recommend Andrew and will continue to call on him for future projects.
Client • Feb 10, 2025
Recommended
Andrew took what was a very high level brief and some hastily generated content and used his excellent design and communication skills to create a beautiful and very effective one page website for my freelancing activities. I can't recommend Andrew highly enough for this and I am very pleased with the results.
Recommended
Alex at Adetrio Ltd hired Andrew and recommends working with them
Client • Feb 12, 2025
Duration
30 days
Skills and tools
Brand Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma