Empathy Driven Marketing Consultation

Zachary Anzivino

(0)

Starting at

$

5,000

/wk

About this service

Summary

I'm an empathy driven marketer. This means that I work with you to filter all marketing decisions through the lens of your target customer. I work to narrow your niche so that you business stands out as the clear choice within the niche your brand fits into. I believe in long term strategic thinking for long term success growth, not just flash-in-the-pan marketing.

Process

Introductory meeting to understand where your business is, what the specific needs/goals are, and how we will measure success.
Walk through marketing guide to verify and confirm understand of your target customer, what they want, and how that aligns with what your business offers.
Discuss your customer's journey through the specific verticals your business is looking to improve and ensure that the we align on the goals for how to improve that vertical for your customer's journey.
Provide a plan for how your business can enhance the customer experience, and achieve the business goals laid out in our introductory touchpoint.

What's included

  • Customer Journey Analysis

    Understanding your customer's journey and identifying the pain points through which ever verticals you are focused on improving. This could include the sales process, paying subscription services, paying for renewals, customer support, etc.

  • Identify Target Customer

    Through discussion and analysis, I will help you uncover who you target customer is and provide guidance on how to deliver exceptional and memorable customer experiences for that customer for long term business success and growth.

  • Marketing Plan Story

    I help you develop a marketing plan to share your brand's true story about what you offer in your products or services so that your target customer identifies you as the business they want to work with in your niched category.

Skills and tools

Marketing Strategist
Market Researcher
Consultant
Canva
Google Docs
Google Sheets

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