Pixel perfect designs for mock ups and engineering handoffs.

A customer journey map is a diagram that represents the steps (i.e., the process) taken by a user to meet a specific goal.

A persona is a fictional character which the designers build as a sort of user stereotype. It represents the typical users, their goals, motivations, frustrations and skills. Other information such as demographics and education backgrounds complete the persona.

A storyboard outlines the user’s actions and circumstances under which these are performed. The power of this idea is that it doesn’t only demonstrate what the user does, but it also reveals the environment, which might be affecting how or why the user does something.

Qualitative and quantitative research reports such as analytics, surveys, heat maps, competitive analysis and user interviews.

Brainstorming is a process whereby a team generates ideas about how to address the issues and opportunities identified in the user research phase.

Like physical maps, they help you find your way through a website.

A user flow (also known as a task flow) diagram is a simple chart outlining the steps that a user has to take with your product or service in order to meet a goal.

Wireframes are the first interface-related deliverables in the UX design process and are just a step away from the surface layer and visual design.

A prototype is a simulation of the product or solution you want to build.

A low-fidelity prototype omits any visual design details and serves as a rough guide to allow designers to get a feel of how and where they should place content

Mockups are fully polished visual designs sometimes rendered in realistic devices that include branding, colors, images and typography.

A design system is a library of reusable components and guidelines that people within a company can combine into interfaces and interactions.