What's included

• Brand Strategy Report

  The Brand Strategy Report outlines the foundation of your brand's identity. This includes: Target Audience Analysis: Identifying who your ideal customers are, their demographics, behaviors, and needs. Brand Positioning: Defining how your brand will be perceived in the marketplace and how it differentiates from competitors. Unique Selling Points (USPs): Highlighting what makes your brand stand out and why customers should choose you over competitors. Brand Values and Mission: Clear articulation of your brand’s core values, mission, and long-term vision. *This document serves as the roadmap for your brand, ensuring every decision aligns with the overall strategy.

• Logo Design (3 Initial Concepts + 2 Revisions)

  Logo design is a critical part of your brand’s visual identity. I will create: 3 Initial Logo Concepts: You will receive three distinct logo design options based on our brand strategy discussions. Each concept will visually represent your brand’s essence. Revisions: After reviewing the initial concepts, you can select one to refine. Up to 3 rounds of revisions are included to perfect the chosen design. The final logo will be versatile and scalable for use across different mediums, from digital to print.

• Full Brand Style Guide

  A brand style guide ensures consistency in how your brand is presented. It will include: Logo Usage Guidelines: Specifications on how to use the logo across various platforms (including sizing, spacing, and restrictions on alterations). Color Palette: A set of primary and secondary colors, along with color codes (HEX, RGB, CMYK) for both digital and print use. Typography: Recommendations for fonts and typefaces, including their use in headings, body text, and other applications. Brand Imagery: If applicable, suggestions for the type of imagery, graphics, or icons that complement your brand's visual identity. This guide will serve as a reference for anyone working on your brand, ensuring uniformity across all marketing materials.

• Digital Assets (for Social Media, Business Cards, Website)

  To help establish a cohesive visual identity across platforms, I will create a set of digital assets, which can include: Social Media Graphics: Custom-designed graphics for platforms like Instagram, Facebook, LinkedIn, and Twitter, including profile pictures, cover images, and post templates. Business Cards: A professional and branded business card design that reflects your identity and stands out. Website Visuals: Design elements that can be used on your website, such as banners, buttons, and icons, ensuring consistency with the brand style. These assets will help reinforce your brand identity across all customer touchpoints.

• Final Files in All Necessary Formats (AI, PNG, JPG, PDF)

  At the end of the project, you'll receive all the finalized design files in various formats, ensuring you can use them across different platforms and mediums: AI (Adobe Illustrator): The vector file of your logo and other assets, which can be resized without losing quality. PNG: High-resolution files with transparent backgrounds, ideal for digital use. JPG: Compressed image files suitable for web use or sharing on social media. PDF: Print-ready files, particularly useful for business cards or other print materials. Having access to these formats ensures you have complete control over your brand assets for future use.