Personalized Brand Kit–Logo, Typography, Colors, & More!

Tessa Koeller

Starting at

$

31

/hr

About this service

Summary

A personalized branding kit is a necessary tool for any business or service. This kit will lay out all the different elements and design components that will be used to craft your business' promotional materials, websites, advertisements, and more. You tell me what you're offering, and I will help craft a brand identity that suits your service and speak to your audience.

Process

When you book this package, we will start with an initial call (30-45 minutes) to identify what elements of your brand identity you already have, and what it is you need. Some clients have a clear idea of what their brand identity will look like and just need help compiling and organizing their assets. Others have no idea where to start with the whole process. Anything is okay! Timing and pricing can be tailored to cater to wherever you are in this process.
After defining what assets you're looking for, I will ask you to describe as much as you can about your product/service. In order to curate a unique and effective brand identity, I need to know who you (or your company) are and what it is you do. It's helpful to think of your company's values, objectives, and target audience.
After the initial call, I will conduct more research into your company, products/services, competing products/companies, and target audience as necessary until I have a comprehensive understanding of who I'm crafting a brand identity for.
The next steps of the process with vary depending on your needs and what items you've requested. Once I'm ready to begin crafting your branding kit, I will start by curating 2-3 sets of the most basic aspects of your package (this can include colors, font choices, a few example icons, etc.). I will present these ideas to you over call or email (a call is preferred, as we can exchange ideas and explain thought processes much more in-depth), and you will give me your feedback. The length of this step will depend on what assets you're requesting, how much detail about your desired results you provide me, and how many changes need to be made.
Once we have established the foundation of the branding, I will begin crafting any other requested elements of the brand kit. While this step will typically take the most time, there likely won't need to be any major revisions or feedback required from you since we've already decided on the basics!
Once all assets are created, I will compile them into a comprehensive brand kit/style guide. This guide will contain all brand assets with necessary specifications (ex. RGB/CMYK color codes) and how to use them, the reasoning behind design choices and what they mean to your brand, and how to utilize all brand components to most effectively communicate or market to your audience.

What's included

  • Personalized Style Guide Package

    A detailed package entailing brand element descriptions, usage cases, and specifications in PowerPoint/Slides or PDF form. Choose one, multiple, or all from: Logo(s), Fonts, Color Palette, Brand Story, Iconography, and Imagery.

  • Logo Set (optional)

    A logo set, if chosen as part of the Personalized Style Guide Package, will be a minimal redesign of an existing logo or a digitized version of an existing logo sketch. This set does not include proofs or revisions (unless minimal). Choose this package if you want to update your logo's colors/fonts, rearrange assets, or vectorize an existing image/logo. The final set will include the final vectorized logo design(s) with resizable files to be used in any context.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

More services

Website Design & Prototype

Example projects

STARTING AT

$31/hour

hourly rate