What's included

• LOGO AND IDENITY DESIGN

  I use Adobe Illustrator to design a 100% custom logo and identity for your business. No Canva or other free tools are used – to protect you from copyright infringement. LOGO DESIGN 1 full-color logo and reverse color logo Web and print versions 1 custom pattern/icons BRAND GUIDELINE Info on your brand character and audience How to use your logo correctly including configurations, spacing, sizing Suggested imagery and sample layouts Color pallet and font system Your brand guidebook ensures that you build and reinforce a consistent brand presence. I use Adobe Illustrator to design a 100% custom logo and identity for your business. No Canva or other free tools are used – to protect you from copyright infringement. LOGO DESIGN 1 full-color logo and reverse color logo Web and print versions 1 custom pattern/icons BRAND GUIDELINE Info on your brand character and audience How to use your logo correctly including configurations, spacing, sizing Suggested imagery and sample layouts Color pallet and font system Your brand guidebook ensures that you build and reinforce a consistent brand presence.

• BRAND MESSAGING PLAYBOOK

  The Brand Messaging Playbook(BMP) serves as your business’ north star KEEPING YOUR GOALS AND MESSAGING CONSISTENT while ATTRACTING YOUR IDEAL CLIENTS. -Mission and Vision Statement -Tagline + Slogans -4 Step Branding Framework which defines your WHAT, WHY, WHO, and HOW. -Marketing/Social Media Cheatsheet to help you write impactful content that converts.

• WEBSITE DESIGN

  I use the Elementor Pro (custom page builder) + WordPress to create custom page layouts based each project’s individual needs and specifications. Website Design (new build) or Refresh: -Max. 8 pages -Copywriting -Stock photo sourcing -Light image editing -Information Architecture + Content mapping -Wireframing + prototypes if applicable -Mobile/device responsive design -SEO optimization -Google analytics set up to track performance

• DATA DRIVEN - RESEARCH AND ANALYSIS

  The Brand Brilliance Bundle include in-depth research of: -The competitive landscape -The industry -The target market/niche development -Consumer insights -The goal is to find areas of opportunity for you to differentiate while leveraging best practices. This research helps to inform future design and messaging decisions. *Clients receive a copy of all research and insights.