As a top 3 Shopify Developer in the UK, I set up, customise, fix, and optimise Shopify stores that are built to sell. Whether you're launching from scratch, stuck on something broken, or running a store that isn't converting the way it should, I handle the technical and the commercial side — because I run my own DTC brand on Shopify and know what actually moves sales, not just what looks good.

I work across the full range, so you can pick whatever you need:

Store setup / launch — a complete store built from the ground up: products, payments, shipping, taxes, ready to sell

Theme customisation — Liquid, HTML, CSS, and JS edits that go beyond what the theme editor allows

Bug fixes & troubleshooting — something broken, displaying wrong, or behaving oddly; I find it and fix it

App & API integrations — email/SMS, reviews, subscriptions, loyalty, analytics, custom features

Conversion optimisation — faster load, cleaner product pages, frictionless checkout

Migration — moving from Wix, WooCommerce, Squarespace, or another platform onto Shopify

Pick one, or tell me the goal and I'll point you to the right one.

What you get:

A store set up correctly from the ground up — or a precise fix to the one you have

Theme customisation and Liquid edits the theme editor can't reach

App and API integrations, with honest advice on which are worth it and which are bloat

A storefront optimised for conversion — fast load, clean product pages, smooth checkout

Practical input from someone who sells on Shopify daily, not just builds on it

Context: I founded and run a heritage streetwear brand shipping to 90+ countries on a 30%+ return-customer rate with zero paid advertising. I build and fix stores with that operator's lens.