What's included

• Brand Discovery & Strategy

  Brand audit (analyzing current brand and market position) Brand strategy document (vision, mission, target audience) Competitive analysis and positioning Tone of voice and messaging guidelines

• Visual Identity

  Logo design (primary and secondary logos, variations for different uses) Color palette (primary and secondary colors with HEX and RGB codes) Typography (font choices for headers, body text, etc.) Iconography (custom icon set that matches the brand style) Visual elements and patterns (custom illustrations or design elements)

• Brand Guidelines

  Comprehensive brand guideline document (covering logo usage, colors, typography, tone of voice, etc.) Usage do's and don’ts for each branding element Guidelines for digital and print media applications

• Stationery & Print Collateral

  Business cards, letterheads, envelopes Branded templates (presentation decks, reports, proposals) Print material templates (brochures, flyers, posters)

• Digital Branding Assets

  Social media branding (profile images, cover photos, post templates) Email signature design Website assets and guidance (color palette, typography, imagery suggestions) Favicon and app icon if applicable

• Optional Add-Ons

  Brand photography style guide (guidance on imagery that fits the brand identity) Brand video guidelines (for brand introduction or commercials) Brand storytelling framework (for creating consistent messaging in brand storytelling)