Google Ads is an advertising platform that allows businesses to create and display ads on Google's search engine results pages, as well as on other websites and mobile apps that partner with Google. With Google Ads, businesses can target specific keywords and audiences, and pay for clicks or impressions. This platform offers different types of ad formats, such as search ads, display ads, shopping ads, and video ads. Google Ads is particularly useful for businesses that want to reach people who are actively searching for products or services similar to theirs.

On the other hand, Instagram Ads is an advertising platform that allows businesses to create and display ads on Instagram, a photo and video-sharing social networking platform owned by Facebook. With Instagram Ads, businesses can target specific demographics, interests, behaviors, and locations, and pay for clicks or impressions. This platform offers different ad formats, such as photo ads, video ads, carousel ads, and story ads. Instagram Ads is particularly useful for businesses that want to reach a younger, visually-focused audience.