Strategic Brand Identity System
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About this service
Summary
FAQs
Can I order just a logo without the full brand strategy?
I generally do not offer "logo only" packages. A logo is just the tip of the iceberg; to build a brand that actually converts customers and commands trust, you need a complete Visual Identity System (typography, color psychology, and usage rules). My goal is to solve your business problem, and a standalone logo rarely achieves that on its own.
What happens if I don't like the designs?
This rarely happens because of my "Strategy-First" approach. Before I design a single pixel, we align on a Mood Board & Visual Direction. You will approve the aesthetic style before the design phase begins, ensuring we are on the same page. I also include 2 rounds of refinements to tweak the final concept to perfection.
Do you provide the editable source files?
Yes, absolutely. Upon final payment, you will receive the full "Master Folder" containing all editable vector files (AI, EPS, SVG) and print-ready formats. You will have 100% ownership and control over your assets to use for future marketing, signage, or web development.
How long does the entire process take?
A comprehensive Brand Identity System typically takes 2 to 3 weeks to complete. This allows time for deep research, strategic concept development, and thoughtful refinement. If you have a specific launch deadline, please let me know, and I can discuss a rush timeline.
What's included
Strategic Logo Suite (Vector & Web Formats)
A complete, scalable logo system including Primary, Secondary, and Brand Mark variations. Delivered in high-resolution AI, EPS, SVG (Vector) for large-scale print and PNG/JPG for digital use to ensure pixel-perfect clarity on all devices.
Comprehensive Brand Style Guide (PDF)
A 20+ page strategic rulebook ensuring global brand consistency. Includes strict guidelines on logo usage, clear space, minimum sizing, and do's/don'ts to protect your brand integrity across international markets.
Advanced Typography & Color System
Selection of premium primary and secondary font pairings (with licensing links) + a scientifically curated color palette. Includes precise HEX, RGB (Screen), and CMYK (Print) codes to ensure color accuracy from web to packaging.
Social Media & Digital Asset Kit
Ready-to-launch visual assets tailored for digital engagement. Includes editable templates for Instagram Stories, Posts, and LinkedIn banners, fully branded with your new typography and color hierarchy.
Stationery & Collateral Design
Professional print-ready designs for Business Cards and Letterheads. Files are prepared with standard bleed settings suitable for printing with vendors globally (VistaPrint, Moo, or local printers).
Master Source Files & IP Transfer
You receive 100% ownership of all intellectual property. Delivery of organized, editable Source Files (Adobe Illustrator/InDesign), giving you full control to make future edits without restriction.
Example projects
Recommendations
(5.0)
Client • Nov 18, 2024
Recommended
Usama has been a great asset to our team for many years now. He is a diligent and hard working team player. I am always happy to see Usama grow in his career and bring his great skills to the business world!
Client • Nov 18, 2024
Recommended
We’ve had the privilege of working with Usama for our wellness studio, and his contributions have been nothing short of outstanding. He played a crucial role in creating our logo and starting designs, laying the foundation for our visual identity. Usama continues to support us with on-demand projects and quick-deadline tasks, always delivering with ease, patience, and creativity. From local ads to partnership fliers and so much more, his work consistently elevates our marketing efforts!
Client • Nov 18, 2024
Recommended
I've had the pleasure of working with Usama for over three years, and his graphic design talent continues to impress me. He brings exceptional creativity and versatility to every project, whether it’s for the food industry, construction professionals, or independent practitioners. Usama’s ability to adapt his style to different sectors while delivering high-quality and impactful designs makes him an invaluable asset to our team. I highly recommend him for any creative endeavor.
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