Deliverables of a visual brand
1. Logo
2. Image style
3. Graphics
4. Illustrations
5. Brand style guide
6. Website
7. Digital assets
8. Brochures
9. Business cards
10. Environmental design
Deliverables of a brand strategy
1. Detailed audience persona or multiple personas
2. Competitive analysis
3. Differentiation and Positioning strategy
4. Human brand persona and personality
5. Brand voice
6. Communication framework
7. Brand message
8. Brand storytelling framework
9. Marketing strategy