What's included

• Phase 1: Let's analyze your situation

  - Analysis of your current brand - Market research - Competitors - Aspirational brands - 1 abstract identity concept

• Phase 2: Identity Development

  - Brand Essence (Mission, Vision, Purpose & Values) & Brand Storytelling - Customer loyalty strategies - New ideas/products for your business - Brand positioning - Action plan to follow - Verbal identity & messaging - Visual identity: Chosen brand concept, color palette, logos (main, secondary, and isotype), patterns, brand icons and packaging.

• Phase 3: Land on Social

  - Visual Strategy for your socials - Content Pillars - Content Ideas - Network Communication Strategies - Hacks to boost your engagement and presence