Branding

Velislav Stefanov

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About this service

Summary

As a comprehensive branding expert, I offer a full suite of services to create a cohesive and compelling brand identity, from logo design and color palettes to brand guidelines and marketing collateral. What sets me apart is my strategic approach that combines in-depth market research with creative design, ensuring your brand not only stands out visually but also resonates deeply with your target audience.

Process

Discovery Phase

Initial Consultation: Meet with the client to understand their business, goals, target audience, and brand vision.

Brand Audit: Analyze the current brand (if existing), market position, and competitors.

Research: Conduct thorough market research and gather insights about industry trends and audience preferences.

Brand Strategy Development

Define Brand Positioning: Establish the brand's unique value proposition, mission, vision, and core values.

Develop Brand Messaging: Craft key messages that communicate the brand’s essence and resonate with the target audience.

Brand Persona: Create a detailed brand persona, including tone of voice and personality traits.

Design Phase

Logo Design: Develop multiple logo concepts based on the brand strategy. Refine and finalize the selected design.

Color Palette & Typography: Choose a cohesive color scheme and select primary and secondary fonts.

Visual Elements: Design additional visual elements such as icons, patterns, and imagery that align with the brand identity.

Brand Guidelines Creation

Compile Brand Guidelines: Document detailed instructions on how to use the logo, color palette, typography, and visual elements consistently across all media.

Brand Book: Create a comprehensive brand book that includes all brand guidelines and strategies.

What's included

Brand Discovery Report
A detailed analysis of your company’s mission, vision, values, and target audience. Competitive analysis to identify your unique market position.
Brand Strategy Document
A comprehensive brand strategy outlining your brand’s positioning, messaging, and personality. Key brand attributes and value propositions that differentiate you from competitors.
Logo Design
Multiple logo concepts presented for selection. Finalized logo in various formats (AI, EPS, PNG, JPG) for different uses (print, digital).
Color Palette
A cohesive color scheme that reflects your brand’s identity. Color codes (HEX, RGB, CMYK) provided for consistency across all media.
Typography
Selection of primary and secondary fonts for use in all brand communications. Font files and guidelines on usage provided.
Brand Guidelines
A comprehensive brand book detailing the correct usage of brand elements. Guidelines for logo usage, color palette, typography, imagery, and tone of voice.
Stationery Design
Business card design, letterhead, and envelope templates. Print-ready files provided for each stationery item.
Social Media Branding
Branded templates for social media posts and profiles (Facebook, Twitter, LinkedIn, Instagram). Profile and cover images tailored for each platform.