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About this service

Summary

As a comprehensive branding expert, I offer a full suite of services to create a cohesive and compelling brand identity, from logo design and color palettes to brand guidelines and marketing collateral. What sets me apart is my strategic approach that combines in-depth market research with creative design, ensuring your brand not only stands out visually but also resonates deeply with your target audience.

What's included

  • Brand Discovery Report

    A detailed analysis of your company’s mission, vision, values, and target audience. Competitive analysis to identify your unique market position.

  • Brand Strategy Document

    A comprehensive brand strategy outlining your brand’s positioning, messaging, and personality. Key brand attributes and value propositions that differentiate you from competitors.

  • Logo Design

    Multiple logo concepts presented for selection. Finalized logo in various formats (AI, EPS, PNG, JPG) for different uses (print, digital).

  • Color Palette

    A cohesive color scheme that reflects your brand’s identity. Color codes (HEX, RGB, CMYK) provided for consistency across all media.

  • Typography

    Selection of primary and secondary fonts for use in all brand communications. Font files and guidelines on usage provided.

  • Brand Guidelines

    A comprehensive brand book detailing the correct usage of brand elements. Guidelines for logo usage, color palette, typography, imagery, and tone of voice.

  • Stationery Design

    Business card design, letterhead, and envelope templates. Print-ready files provided for each stationery item.

  • Social Media Branding

    Branded templates for social media posts and profiles (Facebook, Twitter, LinkedIn, Instagram). Profile and cover images tailored for each platform.

Example projects


Skills and tools

Brand Design

Brand Strategist

Business Analyst

Adobe Illustrator

Adobe Illustrator

Figma

Figma

Slack

Slack

Trello

Trello