Branding
Drew Grant
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About this service
Summary
What's included
Brand Strategy
The pillars on which your brand is built. Defining who you are, where you sit in the market and why you do what you do is vital for a brand to succeed. This usually includes: Brand architecture - Vision, mission, values Brand story - How you articulate this in a room full of people Value proposition - Giving people a reason to believe
Visual Identity
Everything your brand needs to engage with our audiences. This usually consists of: Logo Brand Guides Design System Assest Toolkit
Campaign Creative
Ideas that land with audiences and get results. Working within budgets to engage audiences and build brand awareness, drive sales or increase sign-ups. This usually includes: Creative concepts - What will this look and sound like Launch activity - Where will this come to life and what will work best Creative management - Overseeing creative & marketing teams
Art Direction
Making sure ideas come to life and cut through the noise. Real creative ideas demand attention and create action. This usually includes: Ideas. ideas and ideas Concepting and workshops Presenting and delivery Directing creative team and outputs Quality control
Creative Consultancy
With 20 years of experience I consult with companies to help remove creative blockers, enhance creative offerings and support with sustainable growth. Areas include: Creative team efficiencies and management Creative concepting and ideation methods Creative process management Creative leader support and coaching Workshops
Skills and tools
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