User research in industrial design focuses on understanding user needs, behaviors, and experiences to inform the design of physical products. It aims to create human-centered products that are functional, ergonomic, and delightful to use. Designers gain insights into user preferences, pain points, and usage contexts through various methodologies, ensuring the final product aligns with users' expectations and lifestyles.

We provide up to 4 2D sketched concepts to be discussed with the client and reduce to 1 final concepts. This is the foundation of the process where we as a team funnel down from dozens of ideas to 4, and then down-select to 1 that will move into product development.

We build a high-quality 3D model of the final design to be ready for prototyping, rendering, and engineering.