I help businesses capture high-intent customers through Google Ads by targeting people who are actively searching for their products or services.

I manage campaigns from keyword research and campaign structure through conversion tracking, optimisation and scaling.

I build and optimise Google Search & Call campaigns designed to generate qualified leads, bookings, and calls, not just clicks.

Google Search & Call Campaigns

Lead Generation & Local Campaigns

High-intent Keyword Research

Competitor & Brand Campaigns

Match-Type & Negative Keyword Strategy

Conversion-Focused Ad Copy

Google Ads, GA4 & GTM Tracking

Call & Lead Form Tracking

Search Term, CPC & CPL Optimization

Landing Page Recommendations

Campaign Scaling & Budget Optimization

$274K+ ad spend managed

2,200+ bookings/leads generated

~$39 cost per booking

400 Google Ads lead form submissions

$5 cost per lead

34.6K impressions | 1.28K clicks

High-intent emergency repair campaigns

40% increase in call volume

Focused on lead quality and booked appointments

Research: Business, competitors, search intent & locations.

Build: Campaign structure, keywords, ads & negative keywords.

Track: Conversion, call and lead-form tracking.

Optimize: Search terms, CPC, CTR, conversions, CPL & budget.

Scale: Increase investment in profitable campaigns while reducing wasted spend.

Best For: Local businesses, real estate, healthcare, dental, HVAC, professional services and other lead-generation businesses.