Ongoing Growth Engine

Jonathan Marshall

Starting at

950

/mo

About this service

Summary

I become your on-call Creative Director, delivering a monthly roadmap, scripts, thumbnails, Shorts, live analytics, and bi-weekly feedback so your YouTube channel scales like a media startup. Unlike agencies that churn out generic assets, I fuse data science with storytelling craft—testing, iterating, and fine-tuning every piece until growth compounds.

Process

Step 1: Book & Intake You complete a short form (channel link, goals, recent videos, pain points). Then I run a growth audit: content structure, titles, thumbnails, and niche landscape.

Step 2: Strategy Kickoff (Zoom) We hop on a 30-minute kickoff call to break down your current approach, define your goals, and walk through the plan for the next 30 days.

Step 3: Weekly Cycle Deliverables

8 Full Scripts

8 Video Optimizations

16 Short-form spin-offs

Step 4: Mid Week Call Deep-dive creative review, adjust roadmap, assign next experiments.

Step 5: Month-End Wrap & Call

Performance dashboard recap.

Experiment results & next-month roadmap.

Drag-and-drop calendar with 8–12 polished video briefs plus a running list of future concepts.

Strategy Road-map. A 4-week tactical plan (topics, formats, release cadence) delivered.

One controlled test per month (hook swap, end-screen tweak, playlist funnel) with results report.

FAQs

Do you upload or edit the videos?
No — this service focuses on strategy, writing, and growth systems. If you need editing referrals, I can connect you to trusted pros.
What if I don’t like something?
Each deliverable includes one round of revision. I’ll always explain the “why” behind every suggestion, so you feel confident with the changes.
Can I pause or cancel?
Month-to-month—just give 7 days’ notice before the next billing date.
Do I need to give you access to my channel?
Nope — I don’t need backend access. You upload everything as usual. I work off public data, your shared files, and viewer-facing analytics you provide.
What niches do you specialise in?
Education, finance, self-improvement, tech commentary, and storytelling—but the framework adapts to any vertical.
How soon will I see results?
Most clients notice CTR or retention lifts within the first 4–6 weeks; full momentum compounds over 3 months.
Is my data confidential?
100%. I anonymize examples and never share raw analytics without your written permission.
How are deliverables shared?
I use the platform to organize everything weekly — from scripts and thumbnails to analytics and reports. Easy to follow, nothing gets lost.

What's included

Up to 8 research-backed full scripts
Scriptwriting from scratch using audience research, viral formats, and retention-driven storytelling. I blend niche-specific data personality-driven structure to help your videos hold attention, increase watch time, and drive subs. All while maintaining your personality and tone.
Video optimization & A/B suggestions 8 videos
Get 3 data-backed title options and 2 thumbnail mockups per video, 1 description, tags, designed to spike CTR. I use split-testing principles, competitive reverse-engineering, and psychology-driven phrasing to boost your first impression performance.
16 Shorts Spin-offs on videos of your choosing
You’ll get 16 short-form videos from each of your long-form uploads. Each comes with a hook, punchy structure, and CTA designed for maximum engagement across YouTube Shorts, IG Reels, and TikTok.
2 Strategy call's (Zoom)
A 30-minute live session to review performance, realign content goals, and walk through the upcoming week’s plan. We’ll analyze what’s working, where viewers are dropping off, and how to sharpen your narrative and hooks for max retention.
Monthly Content Calendar + Idea Vault
Drag-and-drop calendar with 8–12 polished video briefs plus a running list of future concepts.
Monthly Strategy Road-map
Strategy Road-map. A 4-week tactical plan (topics, formats, release cadence) delivered.
Experimental Growth Sprints
One controlled test per month (hook swap, end-screen tweak, playlist funnel) with results report.
Priority Support
Asynchronous support Monday–Friday (4-hr response). Same-day replies + dedicated Discord access.
Analytics dashboard + end-of-month growth breakdown
At the end of the 30 days, I’ll deliver a concise growth breakdown with insights, wins, bottlenecks, and what to double down on next month.