What's included

• Market Analysis

  Includes an industry overview, competitor overview, target audience mapping, brand proposition & USPs.

• Brand Strategy

  Includes the brand story, vision & values, brand personality, brand culture, tone of voice and messaging.

• Brand & Product Naming

  A PDF outlining options for your brand and product names based on your industry and brand strategy.

• Two Distinct Visual ID Routes

  Includes brand moodboards, logo system, colour palette, type system, visual language, iconography & photography style.

• Brand Application (Any 3)

  Select any 3 of the following deliverables (not limited to): + Business cards + Envelopes + Tshirts + Stickers + Signage + Poster + Letterhead + Contract + Invoice

• Templates (Any 1)

  Select any 1 of the following deliverables (not limited to): + Brochure (~6 pages) + Presentation deck (~4-6) + Social media posts & stories (3 each)

• Brand Guidelines

  A comprehensive brand guide outlining the usage of the brand and its assets.

• Packaged Logo Files and Brand Assets

  All brand assets and open files are packaged and transferred to you, ready for use.