To create a solid brand identity, I start by thoroughly understanding the essence and values of the brand. Then, I craft a unique visual identity that reflects these values through elements like logos, color palettes, typography, and imagery. Finally, I ensure consistency across all brand touchpoints, from logo usage guidelines to marketing collateral, to build a cohesive and memorable brand image.

Initial Consultation: I schedule a meeting with the client to discuss their brand vision, values, target audience, and design preferences.

Proposal Submission: Based on the initial consultation, I prepare and submit a detailed proposal outlining the scope of work, timeline, pricing, and deliverables.

Contract Signing & 50% Deposit: Once the proposal is approved, I prepare a contract agreement outlining the terms and conditions of the project. We both review and sign the contract. The 50% deposit is also paid at this stage.

Kickoff Meeting: I schedule a kickoff meeting to introduce the client to my design team, discuss project timelines, milestones, communication channels, and any other relevant details.

Brand Discovery: I conduct thorough research to gain insights into the client's industry, competitors, and target audience to inform the brand identity design process.

Concept Development: Based on the brand discovery phase, I develop initial concepts for the brand identity, including logo designs, color palettes, typography, and other visual elements.

Feedback and Revisions: I present the initial concepts to the client for feedback and incorporate any revisions or changes requested to refine the designs further.

Finalization: Once the client approves the final design concept, I finalize the brand identity elements and prepare the necessary files for delivery.

Presentation: I present the finalized brand identity package to the client, including logo files, brand style guide, and other design assets.

Handover: I provide all necessary files and documentation to the client, including logo files in various formats, brand style guide, and any additional design assets.

Launch Support: I offer support and guidance to the client on implementing the new brand identity across various touchpoints, including digital and print materials.

Final Meeting: I schedule a final meeting with the client to review the completed project, address any remaining questions or concerns, and ensure client satisfaction.

Feedback and Testimonials: I request feedback from the client about their experience working with my team and use positive feedback to request testimonials or reviews for my portfolio or website.

Invoice and Payment: I issue the final invoice to the client for the completed project, including any additional charges for extra services or revisions beyond the scope of the initial agreement.

Follow-Up: I follow up with the client after the project completion to ensure they are satisfied with the final outcome and address any additional support or maintenance needs.