Brand Design Book & Style Guide

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About this service

Summary

Here to create a brand kit that feels like an extension of your story - something that ties everything together seamlessly while staying true to your vision

Process

Here’s how we’ll bring your brand to life:
Kick-off Call: We’ll start with a call to understand your vision, values, and what makes your brand unique. This will help us align on the bigger picture and set the tone for the project.
Moodboard Creation: I’ll curate a moodboard to visually represent your ideas, ensuring we’re on the same page before diving into the design process. This step is all about refining your brand’s look and feel.
Logo Design & Clear Spacing: We’ll begin with crafting a distinctive logo that embodies your brand’s essence. I’ll provide clear spacing guidelines to ensure consistency wherever it’s used.
Brand Color Palette: Together, we’ll define a cohesive color palette that reflects your brand’s personality and makes it instantly recognizable.
Font Type & Usage: I’ll select typography styles that complement your brand and provide easy-to-follow guidelines for consistent usage across platforms.
Iconography & Usage Examples: If needed, I’ll design custom icons that align with your identity and include examples of how they can be used effectively.
Photography & Usage Examples: We’ll explore photography styles that bring your brand to life and provide practical examples for implementation.
Applications: Finally, we’ll apply your new brand identity to essential assets like business cards, merchandise, or other materials tailored to your requirements.
Throughout the process, you’ll have a voice in every step, ensuring the final result feels personal, cohesive, and completely aligned with your vision.

What's included

  • Logo Design

    Design a distinctive logo with guidelines on proper spacing for consistent usage.

  • Brand Color Palette

    Defining a cohesive set of colors to represent the brand’s identity.

  • Font Type & Usage

    Selecting typography styles and providing guidelines for their application.

  • Iconography & Usage Examples

    Designing custom icons and illustrating how to use them effectively.

  • Photography & Usage Examples

    Recommending photography styles and demonstrating their appropriate implementation.

  • Applications (TBD)

    Creating branded assets like business cards, merchandise, or other materials based on specific requirements.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

More services

STARTING AT

$75/hour

hourly rate