Make a Mascott for Brand

Bagus Ario

Starting at

/hr

About this service

Summary

I design custom mascots that bring brands to life, tailored to resonate with their audience and reflect their unique identity. My approach combines in-depth research, creativity, and attention to detail to create mascots that are not just visually appealing but also effective brand ambassadors.

Process

1. Discovery & Research

Understand the brand: Gather details about the company’s mission, values, and target audience.

Define goals: Clarify the mascot’s purpose and desired impact.

Competitive analysis: Research mascots from similar industries for inspiration and differentiation.

2. Ideation & Concept Development

Brainstorm ideas: Create mood boards with style, personality, and design elements.

Sketch concepts: Develop rough sketches exploring different character designs and poses.

Client feedback: Present concepts to the client for initial input and approval.

3. Refinement

Develop detailed illustrations: Refine the selected concept into a polished design.

Explore variations: Create different expressions, poses, or accessory options as needed.

Define the color palette: Finalize colors to align with the brand identity.

4. Final Design

Create the final mascot: Produce high-resolution illustrations of the mascot in its standard pose.

Additional poses: Design supplementary poses or variations as requested.

Branding integration: Incorporate the mascot into brand assets, such as logos or templates.

5. File Delivery

Export in multiple formats: Provide vector files (AI, SVG) and raster files (PNG, JPG).

Ensure usability: Deliver versions for transparent and solid backgrounds.

Animation-ready files (if applicable): Provide layered files for future animation needs.

6. Application & Guidelines

Usage guidelines: Provide a document explaining how to use the mascot effectively.

Mockups: Showcase the mascot on branding materials (e.g., merchandise, banners).

Post-project support: Offer minor adjustments or additional poses if needed.

FAQs

1. What is the process for creating a mascot?
The process includes discovery and research, concept sketching, design refinement, finalizing the mascot, and delivering the files in various formats.
2. How long does it take to design a mascot?
Depending on the complexity and revisions, the process usually takes 2–4 weeks. Timelines can be adjusted based on the project scope.
3. What information do you need from me to start?
I’ll need details about your brand, target audience, mascot goals, style preferences, and any specific elements or references you want included.
4. Can you incorporate our logo or branding into the mascot?
Yes, I can integrate your logo, colors, or other branding elements to ensure the mascot aligns with your brand identity.

What's included

Concept Development
Initial concept sketches exploring character and pose options. Mood board showcasing style and theme inspirations.
Final Mascot Design
Full-body mascot illustration (front view). Multiple facial expressions for versatility. Finalized color palette and details.
Pose and Variation Designs
Full-body mascot illustration (front view). Multiple facial expressions for versatility. Finalized color palette and details.
Brand Integration
Mascot versions with branding elements (e.g., logo integration). Mockups showcasing mascot in branded contexts.
File Deliverables
Vector files (AI, SVG) for scalability. High-resolution raster files (PNG, JPG) with transparent and solid backgrounds. Editable source file (PSD or layered AI file).
Usage Guidelines
Guidelines for applying the mascot across different media. Recommended sizes, color profiles, and layout instructions. Dos and don’ts for maintaining design consistency.
Mockups for Applications
Examples of the mascot on marketing materials (e.g., posters, banners). Visualizations of mascot usage on merchandise and digital platforms.
Animation-Ready Assets (Optional)
Files prepared with separated layers for animation purposes.