What's included

• Substack Setup & Launch

  - Platform setup (layout, structure, branding basics) - Newsletter configuration (publishing settings, subscriber options, tagging system) - Welcome email setup & optimization - Recommendation strategy (selecting relevant publications to boost early visibility)

• Content & Editorial Strategy

  - Full content plan for 4–8 weeks (topics, angles, pacing) - Editorial calendar tailored to the brand’s tone and goals - Story positioning: identifying themes that resonate with the target audience - Headline, structure, and messaging guidance

• Content Editing & Development

  - Line editing, developmental editing, or full rewrites of newsletter drafts - Strengthening narrative flow, clarity, and emotional impact - Ensuring consistent voice across posts

• Growth & Audience Building

  - Organic growth strategy (recommendations, Notes strategy, engagement loops) - Community-building plan (comments, Notes, polls, interactions) - Subscriber segmentation and basic nurture flows - Optimization of shareability and reader engagement

• Analytics & Optimization

  - Monthly analytics summary (open rates, retention, growth patterns) - Insights + clear action steps for improvement - A/B ideas for subject lines and content angles

• Long-Term Support (optional)

  - Ongoing editorial partnership (monthly support package) - Regular brainstorming sessions - Pre-send reviews and strategy check-ins