Pinterest Digital Marketing Ads (Social Media Ads/Media Buying)
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About this service
Summary
FAQs
What kind of clients have you worked with?
My clients have offerings in the following verticals: pet fashion, merino wool clothing, souvenir gifts, pregnancy care, home decor, home renovation, themed pop-up events for children, womens' wellness. A majority of these clients came to me after having disappointing experiences with agencies that claimed to have had as much expertise with Pinterest as they did with Meta and Google Ads. Pinterest is clearly a different beast.
What's included
Ongoing Pinterest SEO Database Growth
I'll be cross-referencing search trends, level of search competition and competitors' strategies to grow and maintain a full deck of keywords you can use outside of the Pinterest platform
Bi-Weekly Calls with Your Pinterest Account Manager
Pinterest has in-house account managers who can provide beta access to new features. While they're hit or miss with experience and quality of service, it's up to me to vet them out, learn what they're suggesting and bridge the gap between that and where your boundaries are with adspend
Weekly Pinterest Ad KPI Data Analysis Reports
I'm always studying your KPIs and deepening the relationship to the numbers so I can quickly identify if something needs attention. Each Friday, I send an in-depth viz with graphs and tables for quick reference on where your campaign health is at
SEO-Optimizing Your Campaigns and Ad Creatives
When you or your design team send over the ad creatives, I then produce the ad pin titles, descriptions and hand-pick the right targeting so your site receives qualified traffic to move through the funnel. Usually, I send the copy over for your review during the first month and afterwards my clients give me the go-ahead to handle future SEO-optimizing on my own.
Monthly 30-Minute Catch-Up Call
Aside from communicating asynchronously on Slack (and using its voice and screenflow tools), you have the option to chat with me in real-time via Zoom or Google Meets once a month for 30 minutes. This is a great way to stay connected, face-to-face, so we can continue to strengthen our partnership.
Adspend Proposal
Each quarter, or each month, I go over a suggested amount of adspend per campaign based on your available budget. If there are certain times of the year with high auction pressure (i.e. BFCM and most of Q4), I will naturally recommend a higher budget than the months with lower auction pressure. These may or may not be in line with what Pinterest's account managers recommend because I'm focused on where your boundaries are.
Skills and tools
