Design — Art Direction

Pro

Gerson Portillas

Starting at

$

75

/hr

About this service

Summary

I’ve been doing this long enough to skip the guesswork — I design with clarity, intention, and sharp execution, where every spacer, layer, and detail serves a purpose. It’s not just about looks; it’s about building smart systems and keeping communication clear so things move faster and results speak for themselves. Let's work together.

Process

A clear, no-nonsense approach I’ve used successfully on dozens of projects. It’s fast, focused, and built to get results. Kickoff – You send over a brief (or we hop on a quick call). I ask the right questions and get to work.
Art Direction – I start with the homepage/a few modules to define the art direction of your project. You review it and share your thoughts.
Feedback – I revise your feedback and lock in the art direction. Homepage design – Once the art direction is locked, I move to design the homepage.
Next Pages – Once the homepage is approved, I roll out the remaining key pages. Includes one revision round.
Mobile Pass – I adapt the full design to mobile, keeping the same polish and intent across all devices.
Final Delivery – You get neatly organized, developer-friendly Figma files—fully labeled and ready to go.

FAQs

  • What’s included in your hourly design services?

    I specialize in web design. I handle design systems, branding elements, and clean, developer-ready assets. If it’s digital and visual, chances are I’ve done it.

  • How do you stay on schedule with your projects?

    I keep timelines grounded and execution sharp. No unnecessary steps, no confusion — just a clear path forward and steady progress.

  • What sets your design work apart?

    I’m meticulous when it comes to design structure. I follow a strict spacing system and never deliver cluttered files. Clients value the clarity; developers appreciate the precision.

  • How quickly do you respond to clients?

    I keep the line open. You’ll get timely updates and won’t be left wondering where things stand.

  • Can you handle multiple design components in one project?

    Definitely. I regularly work across web, branding, motion, and design systems — making sure it all fits together seamlessly.

  • How do you deal with feedback and revision requests?

    Straightforward and collaborative. Give me honest input, and I’ll make it work. No guesswork, just refinement.

  • Can you manage short timelines?

    If the deadline’s tight but doable, I’m in. If it’s unrealistic, I’ll be honest about it.

  • How do you approach complex or unfamiliar projects?

    I treat each one as a puzzle. I listen first, think it through, build, then iterate until it works. No fuss — just smart, intentional design.

What's included

  • Web Design

    Clean, purposeful design with a focus on flow and usability // Custom layouts in Figma (desktop + mobile) // Reusable, component-based sections // Neatly organized files with consistent styles // Dev notes or handoff support if needed

  • Design System

    The essentials for a scalable, consistent design. // Color, type, buttons, grids, spacing // Modular sections you can easily reuse // Built right into your Figma file

  • Developer Handoff

    A tidy, ready-to-build Figma file. // Clear layer names and structure // Notes on interactions and responsiveness // Optional Loom walkthrough

Skills and tools

Art Director

Product Designer

Web Designer

Figma

Figma

Industries

Design
Marketing
Advertising

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